Tag Archives: Optimization

SEO: Content Optimization

SEO: Content Optimization & Textual Elements

  1. Seek clarity and quality at all times.
  2. Create content that others will want to share. Sharing is a sign of trust and search engines are sensitive to it.
  3. Build authority by developing themes.
  4. Optimize site structure and textual page elements.

Optimizing Textual Page Elements

  1. URL – must be concise, contain keywords or phrases, and/or usable information. Use hyphens to help search engines process your information.
  2. Meta Title Tags – these tags appear in search engine results and entice users to click. Make them readable and concise. The Moz Title Tag Preview Tool will let you see how your meta title tags will appear on the SERP.
  3. Meta Descriptions – these can improve your click-through rate and are often used as text that shows up in a search engine result.
  4. H1 Header Tags – include keywords, as these function as a headline for your page.
  5. Body Text – repeat the target phrase 1-3 times. Don’t overdo it: search engines recognize this as “spammy” and may penalize you for it.
  6. Images – use keywords in image tags and alt text to optimize

 

 

SEO: The Basics

SEO: Introduction

The keys to successful SEO efforts are research, planning, and patience. SEO strategy is a moving target in which available information and goals are continuously evolving. This is a long-term process that produces long-term value.

The basic steps for SEO implementation include

  • Developing a strategy
  • Researching keywords
  • Creating content
  • Building links
  • Resolving technical issues

In addition, successful SEO requires optimizing for two audiences: real people and search engines. Of the two, the priority generally be optimizing for real people, because search engines are continually improving their ability to read and process text in the same way humans do. Of course, a balance must be struck between the technical and creative aspects of SEO so that both audiences find your content accessible and useful.