Tag Archives: Moz

SEO: Content Optimization

SEO: Content Optimization & Textual Elements

  1. Seek clarity and quality at all times.
  2. Create content that others will want to share. Sharing is a sign of trust and search engines are sensitive to it.
  3. Build authority by developing themes.
  4. Optimize site structure and textual page elements.

Optimizing Textual Page Elements

  1. URL – must be concise, contain keywords or phrases, and/or usable information. Use hyphens to help search engines process your information.
  2. Meta Title Tags – these tags appear in search engine results and entice users to click. Make them readable and concise. The Moz Title Tag Preview Tool will let you see how your meta title tags will appear on the SERP.
  3. Meta Descriptions – these can improve your click-through rate and are often used as text that shows up in a search engine result.
  4. H1 Header Tags – include keywords, as these function as a headline for your page.
  5. Body Text – repeat the target phrase 1-3 times. Don’t overdo it: search engines recognize this as “spammy” and may penalize you for it.
  6. Images – use keywords in image tags and alt text to optimize

 

 

SEO Analysis

SEO: Earning Experience in the Best Way Possible

In addition to teaching myself SEO and content marketing through reading, earning certifications, and watching online tutorials, I’ve been reaching out to friends and family who have business websites.

The pitch goes something like this: I need experience putting together SEO analyses and strategies. If you let me use your website for my research, I’ll share my results with you so you can put my recommendations to work. Free help for you, free experience for me. 

So what am I doing for them?

The SEO Analysis

First, I’ll take a look at some key performance indicators:

  1. SE results for Google and Bing – quick check to see the site’s current visibility and which competitors may outrank it
  2. URL check – I’ll want to make sure the site’s URL contains the site name or some descriptive text. This helps the SE understand the site’s purpose and how to categorize it.
  3. Meta-description tags – I’ll be making sure this bit of information (which shows up on the SERP) contains critical keywords and accurate descriptions
  4. Look at global rankings – I want to drill deeper into how the site is faring in the search results and rankings, especially compared to their competitors.
  5. Check on domain + page authority – How well is the site trusted by the SEs? The higher the authority, the more often it will appear in the SERP. I’ll use Moz Open Site Explorer for this.
  6. Check bounce rates
  7. Look for incoming links

This information provides the basis of the SEO analysis, but there’s still more to do.  I’m running late this morning so the rest of this post will have to wait.

Cheers!