Microformats are syntax that help a search engine identify the specific types of content on your website.
The best resource for assistance with microformatting is schema.org. This site will help you find and use the HTML syntax you need to optimize your site for search engines.
In particular, microformatting:
- Uses specific syntax to identify types of content
- Tells search engines what kind of content they are indexing
- Helps return content to users who are seeking it