Tag Archives: Audience

SEO: The Basics

SEO: Introduction

The keys to successful SEO efforts are research, planning, and patience. SEO strategy is a moving target in which available information and goals are continuously evolving. This is a long-term process that produces long-term value.

The basic steps for SEO implementation include

  • Developing a strategy
  • Researching keywords
  • Creating content
  • Building links
  • Resolving technical issues

In addition, successful SEO requires optimizing for two audiences: real people and search engines. Of the two, the priority generally be optimizing for real people, because search engines are continually improving their ability to read and process text in the same way humans do. Of course, a balance must be struck between the technical and creative aspects of SEO so that both audiences find your content accessible and useful.