SEO: User Generated Content
Hark! A prize we all fight for: user-generated content.
This includes comments on our blogs, votes, product reviews, guest blogger contributions, articles, and social media interactions.
User-generated content is valuable because it can establish trust/authority and help other users find your content through sharing.
But it also requires an approval process (to filter out irrelevant or damaging content) and reputation management (when negative comments or reviews arise, they must be addressed.)