Product Review – Huel

 

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My desktop at work. Huel is my go-to for a quick breakfast.

Virtues

  • Balanced, plant-based nutrition.
  • Affordability. Huel can definitely make a positive impact on your food budget.
  • Versatility. Lots of ways to use the product and plenty of good recipes.
  • Great marketing. The company makes a compelling case for Huel’s role in reducing food waste, helping people stay healthy, and providing a convenient alternative to eating junk food.

Limitations

  • Digestive discomfort. I found this to be a minimal–but noticeable–characteristic. Not a deal breaker in my book.
  • Lack of variation. Requires some effort to avoid product fatigue.
  • Food without complexity. Not nearly as satisfying as real food. I love crunch and texture. Not easy to replicate with Huel.

What brought me to Huel

Some weeks ago I did a survey of my eating habits and realized that, nutritionally speaking, my diet was not a pretty picture. This came as something of a surprise to me because I’ve always loved fresh vegetables and fruits, I prefer a low-meat diet, and I generally avoid the most unhealthy fast food and snack items. My impression of my eating habits was something along the lines of I’m no saint when it comes to eat healthy, but I’m not a total sinner, either. 

Wrong. Wrong. Wrong. My diet was a wreck!

It’s not that I don’t want to eat healthy, but between my schedule (I work two jobs) and the awkwardness of cooking for one, there were just too many opportunities and excuses for me to take the easy route and make some bad dietary choices. Sometimes the issue was money. Often it was convenience. Whatever! Time to try something new.

I began thinking about some of the meal replacement options that are out there. Many of them are branded for fitness buffs (which I am not) or people who are trying to lose weight (meh, I could do to lose a few pounds, but I’m comfortable with who I am.)

After doing a little research on a few brands, I decided to go with HUEL. Here’s what appealed to me about the product:

  1. The quality of the ingredients. Huel is plant-based, so it’s a vegan product and although I’m not a vegan or vegetarian, I know that incorporating more plant-based nutrition into my diet is good for me and the plant. Plus, no animals are harmed in the making of this product.
  2. Balanced nutrition. This was the main impetus behind my decision to try Huel. It’s not some crazy, lop-sided nutritional supplement that promises to help me shred my body or give me the energy of a psychotic baboon during the mating season.
  3. Protein & Fiber. Huel provides both without throwing my diet out of whack. The fiber component was especially important to me, because I often don’t get optimal levels of fiber. I want fiber without the excessive carbs, and Huel gets the ratio right.
  4. Budget. Depending on how you use Huel and how often, it can definitely provide a great ROI with regard to your food budget.
  5. Convenience. I keep a bag of Huel and the provided mixer at my work desk. For days when I don’t have time for real breakfast (ok that’s everyday) I can mix up a shake at my desk with no mess. 500 calorie breakfast, no problem.

My Experience

I’ve been eating (as opposed to just using) Huel for about 3 months. At first, I followed the recommendations and only ate Huel once a day for about 2 weeks. I used it almost always for breakfast. I definitely felt more energized and took great satisfaction in knowing that I was finally eating well.

The only downside of my initial experience was GI discomfort. Sorry to get too graphic or personal, but Huel did make me gassy and sometimes made me feel bloated. Both effects diminished on the weekends, when I didn’t consume the product.

After my initial experience, I started to modify my use so that I only used Huel three days a week. This was helpful, but the side effects remained. This is not a deal breaker in my book, and it may very well be the result of eating more fiber and better nutrition than my poor GI is used to handling.

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Incorporating Huel with other foods has worked best for me.

As of today, I use Huel a little differently. Instead of mixing up a shake each morning that is comprised of three scoops of Huel powder and water, I make a shake of a mixture of fruits and veggies, and add 1 to 2 scoops of Huel. This is both more flavorful and more agreeable to my digestive system.

I still use Huel from time to time as a full meal replacement on its own. I just don’t do so each day. I’m also fond of using it as my post-workout replenishment drink.

Verdict & Recommendations

I like Huel.

It’s a helpful part of my nutritional routine and I feel good about eating it. The company’s branding strategy is well designed and feels genuine. As long as they keep their promise to be part of a holistic solution to nutrition and food scarcity issues, I’ll be a believer.

What I want to see are more products in the Huel line. I know they’ve recently introduced Huel bars, but that’s not in the U.S. at this time. They need to keep it interesting and innovative.

For those of you considering Huel, here is my advice:

Figure out how the product works best for you, and use it in that capacity. Also, be prepared to create your own recipes in order to avoid fatigue with the product. I like to whip up a shake full of fresh greens, and then throw a scoop or two of Huel in for good measure. But from time to time I will still just mix up a shaker of Huel and use that as a substitute for a meal.

It’s good stuff, taken in the amount that’s right for you.

 

 

 

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